Founded by Two Friends — One born in 1975 & the other in 1976.
50 as FCK™ is a lifestyle brand built to celebrate what it really means to reach 50.
Founded by two friends on a morning walk to the gym when one friend said to the other, "dude, we're 50 as F*CK "... And the other friend responded... "yup, 50 as F*CK". Today, that catchphrase between friends has become a rally cry for thousands of people in their fifties.
Through bold apparel, raw storytelling, and unapologetic energy, 50 as FCK invites millions of women and men who hit this milestone every year to celebrate their stories, their scars, and their second act. We’re not anti-aging. We’re pro-living.
Located in Nashville
50 as FCK, LLC is located in the Nashville, Tennessee — a city known for its vibrant live music scene and famous venues.
For general inquiries & sponsorship requests, contact info@50asFCK.com
For all customer order & store inquiries, contact contact@support.50asfck.store
Brand Manifesto
Approximately 3.1 million Americans will turn 50 in 2026.
It's a milestone not everyone gets to see.
Some arrive with buried dreams, and started over.
Some have lost love, rebuilt families, survived layoffs, divorces, addictions, or illness.
We’ve raised kids, lost parents, found ourselves again.
And through it all — we’re still standing.
Still laughing. Still living.
We're 50 as F*CK™!
We’re not chasing youth. We’re redefining it.
We’re not slowing down — we’re showing up.
Smarter. Sharper. Stronger.
Because turning 50 isn’t the end of something — it’s the proof of everything we’ve become.
Wear it proud.
Wear it loud.
Wear 50 as FCK™.
Wear your victory.